A new way to think of marketing

Everything in life is marketing.

Think about it when you're out and about there's this endless stream of messages

coming at you from billboards to radio ads, or even a friend's recommendation on

the best coffee shop around the corner.

You're part of this.

When you're trying to put your kids to sleep without knowing it,

you're trying to persuade them.

You're marketing them to do something that they may or may not want to do.

I think that counts as marketing on today's show.

We're going to be talking about marketing from a different angle.

I'm going to show you how you can use it in all areas of your life.

Not just business.

I'm a man Ahmed and welcome to be well do well

before we get started though.

I want to let you know that this is one of my favorite topics so much so

that I actually want to get a t-shirt with the words, everything in life

is marketing printed on the front.

All right.

Back to the show.

Now, let me start by telling you about a three-line email that opened

my eyes to another perspective on how you look and think about marketing.

Every morning, I spend a little bit of time processing my.

About 90% of my emails are just newsletters, updates, notifications, and

I usually archive them and I keep going.

One, if the email newsletters that I subscribe to is from Seth Goden.

He sends daily emails that are both really interesting and insightful on this

particular morning, I received this email from him and it was only three lines long.

The subject of the email was a simple but difficult marketing.

So that got my attention right away.

I was like, all right, what is this all about?

They email was so short that I was sure I would just read it and skip

over it and go onto my next emails.

However, those three lines in that email while short in length required me to

actually take time and internalize it.

This is how it read again.

The subject is the simple but difficult marketing flip and the body was.

From pay attention.

I want you to buy what I make too.

I've been paying attention and I think I can offer you what you want.

This is the shift that Seth Godin is asking you to make.

Going from pay attention.

I want you to buy what I made and he wants you to think about it

as I've been paying attention.

And I think I can offer you what you want.

I think that's so simple and so difficult, and that's what makes it so profound.

The simple flip changed the way I perceive.

With our clients.

This is our main approach that we take.

We take time to look at what their audience is doing, saying, feeling,

and then offer a solution to their problems rather than trying to maybe

trick or coerce their audience.

Here's an example to further describe.

A couple of years ago, we were offering a free training on our

website on how to determine your archetype as a business owner.

If you're not familiar with archetypes, I think this is something you should

definitely Google and look up.

It's fascinating to get access to this training.

One had to enter their name and email address as well as

answer one simple question.

What is your biggest struggle with your.

The answer has really surprised me.

Sure.

There were the typical answer such as I don't have enough money to do

marketing, or I don't have enough time or I don't have enough knowledge, but

one answer kept coming up over and over again, which I didn't expect.

And that was that they lacked confidence to market their books.

By knowing this, we were able to adjust our messaging to connect

with our audiences so much better.

And this made a huge difference in how we related to our potential clients.

Now, as a parent, I can try to force my kids to do their homework or

practice their piano, but instead I know, take time and pay attention.

Then at the right time, gently guide them into those tasks, being patient,

understanding them, and then asking them to do what I'd like them to do,

like going to bed made a huge deal.

As you can see this simple marketing flip can be applied to multiple

areas of your life and business.

On tomorrow's show.

We're going to be talking about time.

I'll show you how you can actually stretch time to get more done in less time.

Thanks for listening and have an awesome day.