Sunny Ray is a dear friend of mine and has made a huge dent in the Bitcoin space in India. Listen to my conversation with him about our time in school together, his journey, and a lot more.
Transcript
Hello, and welcome to the Be Well, Do Well podcast.
Amin Ahmed:Today is a bonus episode where I'm excited to have a conversation with a dear friend of mine.
Amin Ahmed:He's a remarkable entrepreneur with an amazing story.
Amin Ahmed:Since 2011, Sunny Ray has been making waves in the Bitcoin and cryptocurrency industry.
Amin Ahmed:He's a co-founder of Unocoin, India's trusted Bitcoin and crypto trading platform, an engineer and an overall awesome guy.
Amin Ahmed:Sunny, welcome to the show.
Sunny Ray:It's nice to be here.
Sunny Ray:You forgot to mention that I'm also a male model , thanks to your exercise tips.
Sunny Ray:Remember that?
Amin Ahmed:Male model, amateur body builder.
Amin Ahmed:So that's awesome.
Amin Ahmed:Let me put some context here.
Amin Ahmed:So Sonny and I have known each other for a long time, like since high school.
Amin Ahmed:Do you remember the first day of high school, Sunny, when we were sitting in class and, this was Mr.
Amin Ahmed:Smike's class.
Amin Ahmed:I dunno if you remember specifically, but it was Mr.
Amin Ahmed:Smike's class and I remember all the new kids who were sitting there in grade 10.
Sunny Ray:Are we talking math?
Amin Ahmed:I think so.
Amin Ahmed:I think it might have been math.
Sunny Ray:Was he the crazy guy?
Sunny Ray:I'm trying to remember.
Sunny Ray:I remember you.
Sunny Ray:That's my only real memory of high school
Sunny Ray:.
Sunny Ray:We were sitting there and then the teacher asked us to get up and go to the next room, and so I hadn't really talked to anybody and my goal was to make friends.
Sunny Ray:I just came from junior high where I was fun had my circle, and now all of a sudden I'm taking id, and I'm around all these nerdy kids and I was like alright there's a guy, East Indian, who looks like a nice guy.
Sunny Ray:So I just went up to him and I was like, hey, my name is Amin.
Sunny Ray:And you're like, my name is Sunny.
Sunny Ray:And that was kind of it.
Sunny Ray:We became friends and from there we went through high school together, went to university together.
Sunny Ray:But you and I both studied engineering.
Sunny Ray:But we went in much different directions.
Sunny Ray:I kind of went into the oil and gas side and then eventually started remarkable branding, our marketing agency.
Sunny Ray:You went towards renewable and robotics and crypto.
Sunny Ray:So tell me a little bit about what happened after engineering and what your current role is now.
Sunny Ray:Cool.
Sunny Ray:I mean, we'll just go backwards from there.
Sunny Ray:I'm currently the co-founder and president of Unocoin, which is India's first and foremost Bitcoin and crypto trading platform.
Sunny Ray:We launched in December 2013.
Sunny Ray:We have a couple million users and it's kind of been an interesting journey.
Sunny Ray:I obviously grew up in Alberta, like you, my first few summer jobs in co-op jobs were in the oil field, so sync crude working at companies like cosign, and eventually working in the actual inform McMurray and the oil sands.
Sunny Ray:I realized early on that number one, I probably didn't wanna devote my career to the oil and gas industry.
Sunny Ray:I wanted to do something a bit more futuristic, innovative, something that hasn't been already figured out, so I switched halfway through.
Sunny Ray:I did my last two years at the University of Toronto with the hope to see what's out there and not get kind of pigeonholed into that one industry.
Sunny Ray:I felt like if I was gonna live in Alberta, that would be my destiny.
Sunny Ray:Upon going to U of T my first co-op was with Xerox.
Sunny Ray:, like the Xerox research in the center of Canada.
Sunny Ray:And I think a lot of people know about the stories of Steve Jobs and how he visited Xerox and found the mouse and I think early versions of the interface that Mac kind of adopted and all that.
Sunny Ray:So Xerox was known to a lot of people as an innovative place.
Sunny Ray:I remember I used to have lunch with people there, and it would be really different because all of a sudden it's like, Oh, this guy said he was on jeopardy last week, and this guy's a PhD working on crazy stuff.
Sunny Ray:That was my first exposure.
Sunny Ray:Like wow there's a lot going on in the world that was way beyond what I even imagined.
Sunny Ray:After I graduated I thought, if I want to get a job, then most likely a company that's growing really fast will have the money to hire me.
Sunny Ray:There's a magazine called a hundred fastest growing companies in Canada and the number one fastest growing company at the time was a company called Hydrogenics.
Sunny Ray:It was a hydrogen fuel cell company and I was like, sure why not?
Sunny Ray:I reached out to them and long story short, I ended up getting a job with them.
Sunny Ray:And I thought, this is kind of the antithesis of oil and gas, so we'll run with it.
Sunny Ray:Upon getting into that job, I realized a couple things.
Sunny Ray:Number one that, I probably wasn't destined to be an actual engineer cause I didn't seem that passionate or great at it.
Sunny Ray:I also remember reading an article in Forbes way back 20 years ago, about how engineers in India would cost a quarter, maybe a 10th in terms of what engineers in Canada or United States would be paid.
Sunny Ray:That I remember had a big impact on my psyche.
Sunny Ray:I was like, what?
Sunny Ray:Oh, okay so there's this crazy kind of arbitrage opportunity.
Sunny Ray:I started realizing that I wanted to be more.
Sunny Ray:I started facing reality and realized that money was just really, really insanely complicated subject, and it was something that I just couldn't get my head around.
Sunny Ray:You and I, we went to engineering, right?
Sunny Ray:So it was like we would always learn things really deeply in engineering and you'd always have a very logical, kind of scientific, backing for why things are like Maxwell's equations and like electrons and protons and ones and zeros.
Sunny Ray:And so when I applied that kind of level of thought and rigor to the concept of money, I was like what's going on?
Sunny Ray:And I remember clearly the feeling in my first few months of work where after you pay your student loans and your car payments, you're going out with your friends, paying for your rent; there would always be more month than money.
Sunny Ray:Money kind of felt a lot like this asthma thing When you have oxygen, you don't even think about it but when you don't, it's like the only thing you can think of.
Sunny Ray:So back then I started really taking this concept.
Sunny Ray:I was like what is money?
Sunny Ray:Where does it come from?
Sunny Ray:Who invented it?
Sunny Ray:My kind of aha moment was like, Oh, wait, so if I wanna learn about this money thing, I'll become a financial advisor.
Sunny Ray:While working as an engineer in my evenings and weekends, I essentially became a financial advisor, started a brokerage, started helping families, and probably did that for a couple of years and then full-time and then realized I started all this to understand money, but I don't feel like I understand it any better than I did at the beginning of this journey.
Sunny Ray:In fact, I think I understand it less.
Sunny Ray:I have all these licenses and I'm helping people.
Sunny Ray:But when I ask the people around me , what is money?
Sunny Ray:Nobody can give me an actual scientific kind of mathematical or can never articulate what it actually is or where it came from.
Sunny Ray:So I ended up leaving that space.
Sunny Ray:Around that time I discovered Rich Dad, Poor Dad; and I ended up realizing, I wanted to be a business owner, but I felt like I wasn't ready yet.
Sunny Ray:So I thought, okay, well if I'm gonna go back into having a job, I'd rather have a job that's not just programming, but more like business related and more on the business side of things.
Sunny Ray:Ended up getting a job with a company called Kwanza.
Sunny Ray:I spent the better part of my career, maybe 10 years there, essentially selling robots to all the major robotics labs around the world, including U of A, U of T, MIT, Georgia Tech, Stanford, IIT Los Angeles.
Sunny Ray:I literally was like a glorified robotic salesman.
Sunny Ray:I sell a quarter million dollar really awesome, sophisticated robots, like five degree or freedom robotic arms that could do surgery across the ocean and transmit touch.
Sunny Ray:Let's say I'm a surgeon doing the surgery on you and you're in Edmonton, I'm in Bangalore, I could technically feel what the robot was feeling as it was cutting into your body.
Sunny Ray:Just really interesting stuff.
Sunny Ray:Fast forward into where I am today and then around 2011 I was living in India on behalf of that robotics company, helping them expand out to India and that's when I discovered Bitcoin.
Sunny Ray:I read the white paper and I think it was a combination of engineering background with my kind of interest in wanting to understand money and pursuing that.
Sunny Ray:The internet came and went; PDAs and smartphones had opportunity came and went.
Sunny Ray:I'd seen all these waves that were just coming and going, and by the time Bitcoin hit me I was like, Holy shit.
Sunny Ray:There's no way I'm letting this opportunity passing by.
Sunny Ray:I just grabbed it by the horn and started doing Bitcoin meetups in Bangalore.
Sunny Ray:I'm a big fan of meetups and getting people together and just through doing meetups over and over again, I met Sathvik and Harish one of my co-founders; at no point we've essentially been working on Unocoin.
Sunny Ray:It's been almost 10 years now.
Amin Ahmed:That's really cool.
Amin Ahmed:I love listening to how you start with one thing and then it sends you to something new.
Amin Ahmed:These synchronicities happen all over life and it's fascinating to hear how as an engineer, you ended up becoming a business owner.
Amin Ahmed:Now you mentioned Jeremiah.
Amin Ahmed:I think he eventually became a police officer.
Amin Ahmed:I dunno. Yeah.
Amin Ahmed:He did his PhD and then he became a police officer.
Amin Ahmed:So everybody has this own journey and everybody goes into different things.
Amin Ahmed:If you were to think about how you structure your day so that you're actually motivated to do the thing that you need to do, maybe not want to do.
Amin Ahmed:Do you have some kind of routine that you follow?
Amin Ahmed:Like do you get up at a certain time?
Amin Ahmed:Do you exercise?
Amin Ahmed:What's your wellness routine look like if you even have one?
Sunny Ray:I have a thing called My Habit Tracker.
Sunny Ray:For example, I have wake up early, if I go like this, it's got a little mini celebration.
Sunny Ray:Let's see, what do I got in my habit tracker?
Sunny Ray:Wake up early, sleep six hours, drink water, read, back exercises, yoga, weight lifting, breathing exercises, saunas, steam room, meditate, shower, be grateful, goals.
Sunny Ray:I do all these things in this order.
Sunny Ray:I wake up first thing and I open this habit tracker and I just do all these things from four in the morning; coffee, go for a walk, write journal, zero inbox, deep work, green tea.
Sunny Ray:If I do those things, I'm almost guaranteed to have an awesome day and then I add things and take things out based on that.
Sunny Ray:You asked the question how do I stay motivated?
Sunny Ray:There's two different words.
Sunny Ray:There's motivation and then there's inspiration, right?
Sunny Ray:Motivation to me is more like taking a warm bath.
Sunny Ray:It's great when you're in it, but then when you're out of it, it's not really there.
Sunny Ray:In my case, it's more important to be doing things that I'm deeply inspired by and things that are greater than me.
Sunny Ray:The truth is that not every day is the day that you feel like working.
Sunny Ray:Sometimes I consider myself lucky because before I got into Bitcoin, there was a period of time when I was still in the robotic space and I remember the first five years I was kind of like meh, and then in the second five years I felt like I was on top of it and it was all because this one girl said to me.
Sunny Ray:She said, love what you do until you do what you love.
Sunny Ray:Stop waiting until the day that something's gonna come into your life and you're gonna love it.
Sunny Ray:The only way you're gonna find that is if you just love what you do today.
Sunny Ray:While I was working in the robotic space, I discovered Bitcoin.
Sunny Ray:And Bitcoin literally was the thing I was infatuated with.
Sunny Ray:and still am to this day.
Sunny Ray:I just find it so interesting and fascinating.
Sunny Ray:Now that I manifested my dream as my job, it's not that hard to motivate myself cuz I'm doing literally what I chose to do.
Sunny Ray:It got consequences and I'm sure I could be making more money doing something else like running a startup is not easy.
Sunny Ray:I'm sure a lot of people know that.
Sunny Ray:It's like really, really tough.
Sunny Ray:So if you can't find some sort of beauty or purpose in the midst of that, then you're fucked.
Sunny Ray:You're done.
Sunny Ray:To wrap up I think personally Bitcoin is gonna change the world for the better.
Sunny Ray:I was talking about more month than money, but money is just one of those things that people get into divorces over, people get into wars over, yet when you ask people what is money?
Sunny Ray:Almost nobody could give me a straight answer.
Sunny Ray:And the fact that Bitcoin answers that question even 1%, that it's potentially this future of money is just the most fascinating concept that's ever lived.
Sunny Ray:So I'm decided to put my whole life into it and build a company where our mission is bring Bitcoin to billions.
Amin Ahmed:It's interesting to hear.
Amin Ahmed:I recently published a podcast and the topic of it was net worth versus self-worth.
Amin Ahmed:When you talk about what is money?
Amin Ahmed:So many people associate their net worth with their self-worth and their own worthiness.
Amin Ahmed:And there's a big flaw there because money can be taken away really quickly.
Amin Ahmed:As soon as you lose a house or a car or your business does your self-worth drop?
Amin Ahmed:And I think that's the disconnect there that at least I'm trying to break.
Amin Ahmed:One thing you said that was really interesting is that you find this so passionate you get up in the morning, you're reading about this, you're learning about it, you work all day cuz you enjoy it so much.
Amin Ahmed:Your family, though, on the other hand, when they see it from the outside in they can probably feel the passion, but to them it looks like working.
Amin Ahmed:I was on your website earlier stalking on you, even though I know you and I saw the post that you wrote about deep fun versus shallow fun.
Amin Ahmed:It was really interesting cuz I had never thought about it that way.
Amin Ahmed:When you're sitting in front of the TV and watching a movie with your kids that may be considered shallow fun.
Amin Ahmed:Is that correct?
Sunny Ray:Yeah.
Amin Ahmed:When you have time in between all of the traveling you're doing and the work you're doing, what are some things that you do with your family, your kids, your wife, that you consider deep fun?
Sunny Ray:That's a good question.
Sunny Ray:The first thing that comes to my mind is our long dance parties, no, just have like rammy kids that are really into music and singing.
Sunny Ray:I think just spending quality time.
Sunny Ray:We also have this gym called Lifetime, right by our place.
Sunny Ray:It's Ginormous.
Sunny Ray:I'm talking four floors, 10 swimming pools, mountain climbing, gym, basketball, everything.
Sunny Ray:We spent a lot of time there playing but also exercising.
Sunny Ray:You get a sense of deep fun when you're on the swimming pool and just being.
Sunny Ray:My wife sent me something where my kids have learned this new song and I was like, oh my God, they're actually really good.
Sunny Ray:I was trying to explain to my that school should be things that are of deep fun.
Sunny Ray:For example, it's not easy to solve a math puzzle, but when you solve it, the sense of accomplishment you get and the fact that you now know how to solve it for the rest of your life and that type of struggle is what I was trying to get across to my kids.
Sunny Ray:Like watching tv, I personally don't watch any tv.
Sunny Ray:I stopped watching TV a long time ago, and that was one of the best things I've ever given up because it's this shallow fun and hours go by and you never can get it back, type of thing.
Amin Ahmed:I love that because when you're spending time with people, those experiences that they remember, I think of that as deep fun.
Amin Ahmed:If you just sit there and passively enjoy each other's company, there's not a whole lot there.
Amin Ahmed:So, Sonny, I've learned a lot about you, since we met and then some of the stuff you've shared but is there one thing that people right now, if you were to tell them, would be genuinely surprised to learn about you?
Sunny Ray:I was geeky growing up, I was confused and, suspenders, braces, glasses.
Sunny Ray:Probably only one of maybe two colored kids in my entire school.
Sunny Ray:Felt kind of a bit outta place.
Sunny Ray:If there are young people, I would say that, it only gets better.
Sunny Ray:I just remember elementary was a really tough place.
Sunny Ray:Like the playground should not be called the playground.
Sunny Ray:Cuz there's not a lot of playing that happens.
Sunny Ray:A lot of bullying that happens.
Sunny Ray:I remember moments of being terrified of kids from five grades above me beating me up and shit like that used to happen.
Sunny Ray:That kind of stuff doesn't happen when you're an adult, especially when you work out and do a bit of martial arts and have friends like Amin.
Sunny Ray:I remember going from elementary to junior high things got a little bit better and then high school, things got even a little bit better cuz you find a few people that you can hang out with.
Sunny Ray:What people don't know about me, I don't consider myself to be super smart, but I consider myself good at being able to find people who are smart and be amongst them.
Sunny Ray:I compete with them and I usually never beat them.
Sunny Ray:But because I'm hanging out with smart people, I end up in a good place.
Sunny Ray:And I think that pertains to me kind of being friends with people much smarter than me.
Sunny Ray:People like you who do about working out, and I remember you were very good at being social.
Sunny Ray:You wouldn't have problems meeting people and being friendly.
Sunny Ray:I always took a lot from that.
Sunny Ray:Fast forward to now, people in Bitcoins, they're some of the smartest people I've ever met.
Sunny Ray:The fact that I'm able to identify who is smart both in a classroom environment and the world gives me a bit of an edge and I feel like I can connect the dots.
Amin Ahmed:That's inspiring.
Amin Ahmed:I love that you don't need to be the smartest guy to have success.
Amin Ahmed:I think you articulated be around the smart guys.
Sunny Ray:Yeah.
Sunny Ray:For example, I'm in a company where I have three other co-founders.
Sunny Ray:Sathvik, who's a CEO, showed me, a book on blockchains and he's got a publisher lined up.
Sunny Ray:I'm just suddenly going, damn like you just wrote a book dude.
Sunny Ray:Me and Sathvik, we make a really good team, cause I'm more like an idea guy, a networking guy, a business guy.
Sunny Ray:And Sathvik is hardcore execution guy.
Sunny Ray:So we come together and we build.
Amin Ahmed:That's very cool.
Amin Ahmed:So Sunny, if somebody wanted to get a hold of you, where could they do that?
Sunny Ray:contact@sunnyray.com.
Sunny Ray:And my website sunnyray.com, people can go there and reach out to me.
Sunny Ray:Twitter, Sunny Ray show.
Sunny Ray:I'm pretty active on Twitter.
Sunny Ray:My dms are open.
Amin Ahmed:I took a look at your website and you've got some fun stuff there, some educational stuff.
Amin Ahmed:There's a lot of interesting info.
Amin Ahmed:All right.
Amin Ahmed:I'm not gonna keep you too long.
Amin Ahmed:I know you're in India right now, I'm in Canada.
Amin Ahmed:There's big time zone difference.
Amin Ahmed:Thank you so much for taking the time and energy and being present here, Sunny.
Amin Ahmed:I really appreciate it.
Amin Ahmed:It's always good to see you brother.
Amin Ahmed:I'm glad we had a chance to connect and talk about this.
Amin Ahmed:Thanks so much.
Sunny Ray:Thank you, Amin.